How Brands Grow: What Marketers Don't Know
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Features How Brands Grow: What Marketers Don't Know
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Descriptions How Brands Grow: What Marketers Don't Know
This is an important factor to take into consideration, as consumer self-confidence in most companies over others dictates more of some happen to be purchased and used in combination with satisfaction. You will for sure have more security buying from one of these simple popular suppliers.After you have done all of the search, there is certainly one final thing to check out and perhaps use to complete your selection process. Suppose you've got narrowed your choice because of 3 products , but they are uncertain picking the one to buy.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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